A common mistake I see many new-to-SEO website owners and marketing managers make Is That They Know They assume how Their target audience is searching for Their products and services. When you're Conducting your keyword research You have to keep an open mind about what kind of search terms are going to be the best fit for your website. Industry jargon, for instance, Does not always make for the best SEO if your potential customers do not use Those terms to search. For example, You May Refer to your financial software as "business forecasting software" what if your intended customers are looking for "business budgeting software," "budget and planning software" or even "small business accounting software?" Failing to account for searcher behavior means clustering your SEO is missing the mark and website Could be missing out on a wide chunk of your target audience.
In a recent interview I did with Ruud Hein of Search Engine People, he pointed out;
It's just like When you look at your own business, your own site. You see queries, "keyboard clean putty", "clean milk out keyboard", "laptop keyboard clean coffee off." And You Realize; thesis are different people, different groups, different personas. They talk (search) different. They are from different backgrounds.
There is no rule says That Have To Have two people search for the same thing in the same way. In fact, many reports say That anywhere from 15% -25% of searches in Google every day are brand new. There is literally no limit to the ways That people can look for different information. While some search queries are bound to be the MOST common, You Can not Afford to assume anything about searcher behavior up to you've got the numbers from your own analytics to back it up.
Let's go back to our budgeting software company for a minute. Assume They Have beens targeting "business forecasting software" as the cornerstone of Their SEO campaign. "Business forecasting software" only gets 210 searches a month overall and let's say it drives 40 odd people to Their site. While it's a great long tail variation to Incorporate into Their SEO program there are still plenty of searches happening under different (yet related) keywords That this company Can not Afford to overlook. A little keyword research Reveals That 'planning software budget "gets 1,300 searches a month and" financial planning software "gets 6,600 searches. These keywords might not be the best fit for the software company, aim They shoulds be at least once over a Given.
That it's so large you do not rest the success of your SEO campaign was short keyword list Because searcher behavior is bound to create more opportunity over time. If this company is only Concentrated 5-10 keywords and adapted Did Their SEO program to match searcher behavior Their website is going to get left behind sooner or later. How people search changes every day as new jargon is created and accepted by your target audience. You do not want to get stuck with a dying keyword as the Basis of your Entire SEO campaign.
The software company shoulds aussi take a look at Their Own analytics. If They are targeting "business forecasting software" That Is not one purpose instructions of Their top performing keywords than it's possible, Their SEO campaign Is not in line with searcher behavior. Actually How are people finding your website right now? That is significant information That You need to factor into your keyword research to make safe your SEO is right on track to help your website appeal to the right searchers When They need you the most.
