Select a Variety of SEO Keywords

Keywords are the foundation of an SEO campaign. People search using keywords or key phrase and the search engines results show That Those include keywords and match That query. Of course, it's not as easy as it sounds. Just throwing a bunch of keywords on a page is not going to get your site to rank. It May Have Worked back in the day the purpose search algorithm HAS Become much more sophisticated and complex.

One of the first steps of an SEO campaign is keyword research. It's Necessary to Have an understanding of how target audience members are searching for the products or services That You Provide. Assuming That you know what keywords to target can result in lost Opportunities. Once keyword research has-been completed, it's Necessary to drill down the list and select the very best group of keywords.

That one mistake website owners make is Selecting a very small number of "priority" keywords, maybe 5 or 10, and thinking that is all That shoulds be Targeted. This weakens an SEO campaign for a number of Reasons.

First, the priority Often SEO keywords are much more competitive. If They Are priority for you, They are probably priority for the competition as well. Search volume figures are Often what website owners look at and Those with the higher numbers APPEAR to be the Most Attractive. HOWEVER, if you are targeting only the 10 related keywords That Have The Highest search volume Will it take a very very long time to see any traction with your SEO campaign.

When first starting an SEO campaign is the real opportunity Usually with the long tail keywords, or keywords That Are 3 + words. There May Be less search volume for terms thesis, purpose That Does That mean people arent searching for 'em. In fact, long tail keywords Typically Have higher conversion rates. Increased traffic is important purpose an SEO campaign shoulds be Bringing the right traffic to a Site That Will convert. That people search using long tail keywords are looking for something more specific, and are further Top Typically along in Their buying process.

The last reason to target a variety of keywords is natural Because it keeps things from a search engine perspective. Targeting the same keywords over and over, SPECIFICALLY Within anchor text, is one way to raise a red flag with the search engines. Websites are Supposed to be happy for Creating target audience users. It shoulds Provide a good user experience and "flow". If content is Being stuffed with keywords Obviously it's Being created for search engine Purposes Only. Using a variety of keywords helps to keep natural happy.

There is nothing wrong with knowing what your "top" are keywords and Carefully monitoring em, purpose You have to keep in mind That an SEO campaign Expands Those beyond just keywords. You need to look at all of your keywords and Whether an Increased number of keywords are Delivering traffic in order to Accurately measure the success of an SEO campaign.