Finding the Keyword Sweet Spot

Keywords determine who find your website, search engines and human users similar. Your audience uses search keywords that your company offers and I hope that your other SEO efforts well planned (link building, on-site optimization, relevant content and more) to place your different landing pages accordingly. But when it comes to keywords, the higher the keyword the more competition there is for it.

Let's say a user searches for "shoes." This will bring up a variety of results. There are companies that make lots / sell / buy shoes and they all want to use this keyword. With so many websites using "shoes" as a keyword, chances are yours will get lost in the shuffle. This is especially true if you are relatively young site. A local shoe shop can not compete with big brands like DSW or Payless for these general keywords.

Now let's say a user searches for "shoes Parisian 17th century." It is much more Niche keyword phrase, so the number of firms that grow in their content decreases considerably. If you are a company that sells imitations of 17th century Parisian shoes, then congratulations! Not only is a highly targeted user being delivered to your site, the global competition for research is much less (which means PPC ads cheaper for you).

The idea is to always pull keywords midrange, those who are not too wide or too niche. "Shoes" is saturated while "Parisian shoes 17th century" is very specific. If a keyword is too specific, you run the risk of not looking. You want your business to have a good mix of general keywords and niche so that it comes in a wide variety of research. You also want to use a variety of keywords that the user can consider the research that still produce your website in search results. To our Parisian shoe manufacturer, they may consider including "French", "historic", "1600", "replicas" and other changes in their terms of niche research.

Including different search terms retain the content of your site fresh and conversational, so as not to bog down the reader with repetition. There are a variety of tools out there, such as the search tool Google Keyword Tool to help site owners to learn about their options when it comes to using relevant keywords

Keyword Sweet Spot