Keywords are at the center of an SEO campaign. After all, in the MOST basic terms that's how SEO works. People types in a keyword or a keyword sentence into the search engine and the search engine results That shows include That keyword or keyword variation. This is why keyword research is one of the first items completed Within an SEO campaign.
There are two kinds of keywords, broad and niche. Broad keywords are Usually one or two words That are wide-ranging. The searcher Could be interested in many things. For example, "SEO" is a broad keyword. What is the intent? Does the searcher want to learn about what is SEO? Find an SEO firm? Expects an SEO training session? Maybe They do not even know exactly what They Are Hopping to get out of the search. This is why it's recommended to stay away from targeting broad keywords Within your SEO campaign. Because broad keywords Could have a number of meanings the search volume is high, but so is the competition. Even if You Were ble to rank for Such a broad keyword, not all of the associated traffic Will
Have To want what you offer.
The better approach is to target the second type of keyword, the niche or long-tail keyword. As people continue to be dependent on the search engines for information, Their searches are Becoming more sophisticated. Long tail keyword searches continues to be more popular, Especially issue such searches. For example, INSTEAD of searching for "hair styling tips", full people are typing into the search box issues like "how do I curl my own hair using a flat iron?" There are plenty of long tail keyword Opportunities Within That issue That You Could Utilize to create happy That Would APPEAR for this kind of search query.
If you are Trying to figure out what kind of long tail keywords to target, a great source of ideas is the Google search box Itself. As you start typing something into the search box, Google Will SUGGEST what it thinks you May be searching for based on popular searches. Start typing in some potential issues long tail keywords to see what comes up gold.
Long tail keywords, Because they are so niche Typically result in a higher conversion rate. People use long tail keyword When They know exactly what They are looking for, Unlike Those That are searching with an extremely broad keyword. That people search using long tail keywords Typically are looking for something very Specific and Have Already Spent time doing the research and narrowing down Their search.
Another reason why long tail keywords are worth Including Within Your SEO strategy Is That They help to keep your campaign natural. The best SEO campaigns today are more Focused on the end user, the target audience as Opposed to the search engine spiders. There are An Almost unlimited number of long tail keywords That You Could target, Whereas there are only so many broad ones That are falling. Incorporating many variations of long tail keywords helps to keep things natural All which is what the search engines favor today.
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